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Walking into Yiwu International Business & Trade City, as far as you can see, most of the busy figures in the shops are women. The bosses of Yiwu are at the forefront of the business world, holding up “half the sky” of the Yiwu market.
According to statistics, more than 65% of Yiwu market employees are women, and nearly half of the leaders of market entities are women. Yiwu women are active in more than 230 countries and regions around the world.
Here, we can see the unparalleled power of Yiwu’s proprietresses. They use hard-working, pragmatic and intelligent business methods to start a business and create wealth. They use careful, patient and tolerant hospitality to bring “a plate of good goods” to the world. worldwide. Fu Jiangyan is the proprietress of a sock industry in District 4 of Yiwu International Business & Trade City. She has been in business for 30 years, and she was the first person to come into contact with online business.
“Hello! My dear friend, my name is Amy.” In front of the live broadcast camera, Amy Fu was dressed in ethnic-style clothing and a beautiful headdress. She stood in front of rows of bright socks in her own store and introduced to foreigners in fluent English. This scene has harmonious colors and is full of artistic sense. Her regular opening remarks made many guests remember her: a Yiwu sock proprietress with a smile as bright as a sunflower.
“Many foreign guests came to tell me that I know you and I have seen you in videos.” Amy Fu was wearing exquisite hand-embroidered clothes and had a sweet smile. Her video account was very popular on the Internet. When she saw her, she Wearing the costumes of Yunnan ethnic minorities.
“I want to show Chinese traditional clothing culture through the online platform and drive the popularity of the live broadcast room. Once, a customer passed by my store. He just wanted to take a look, but ended up placing a lot of orders.” Amy Fu said with a smile, her Most of the customers came from the Middle East, South America and other regions. They sincerely praised her in Chinese: “Beautiful!” or “Nice!” She gradually became a “big star” on the first floor of the fourth area of Yiwu International Business & Trade City. “A father and daughter once chased me and wanted to take a photo with me. Of course I was very happy. I like to show my beautiful side in front of the camera, and I also love traditional ethnic costumes.”
Cheerful, positive and sunny, this is the first impression Fu Jiangyan gives people. She said the way to be happy at work is to maintain a good attitude. During the conversation, a customer from Somalia walked into the store while talking about business on the phone. Amy Fu immediately said hello in fluent English, and then began to communicate with the customer about the size and size of the items. Facing foreign guests, Amy Fu behaved calmly and spoke fluently. It’s hard to imagine that when she just started to contact foreign trade, she didn’t even dare to open her mouth to face customers. “In 2002, I was very worried that I would say the wrong thing, I would blush when I saw customers, I couldn’t remember the price, and sometimes I even wished the customers wouldn’t come.” Amy Fu joked as she recalled the time when she first started doing business.
Amy Fu’s mother-in-law has been running the current shop since she was 30 years old. She walked step by step from the roadside to the market. “My mother-in-law is very flexible and packs socks beautifully and matches them well. No matter where she goes, business is always good. The first one to sell out.”
From receiving the first batch of “Internet Marketer” certifications issued by the Yiwu Bureau of Human Resources and Social Security in 2021, to winning the title of “The Most Beautiful Female Boss” in Yiwu in 2022, Amy Fu worked hard to seize the opportunity to learn to sell goods through live broadcasts when the live broadcast industry emerged.
She is solely responsible for platform operations, live broadcasts, and all work behind the scenes. In the eyes of others, Amy Fu is a “hexagon warrior” (which means omnipotent in Internet terms). “I don’t know everything, but I am willing to learn. For example, Last year, I participated in a Women’s Innovation and Entrepreneurship Competition, which required me to clearly explain the selling points of the product within 5 minutes. I have rich experience in live broadcasting, so I can explain the product clearly. English is the foundation and I rely on marketing thinking to win.” Amy Fu won the championship in the competition. “I just posted videos for my own entertainment at first, but now I have gradually accumulated customers. I will post some new products to attract customers through videos. I have opened an account on TikTok, the overseas version of Douyin, and I have accumulated a lot of customers on that platform. customer sources and achieve multi-platform linkage.”
During the interview, Amy Fu talked about his experience in doing business on the Internet cloud. Based on the background of the times, the reporter and Amy Fu also conducted a comprehensive study of the spirit of the 20th National Congress of the Communist Party of China. As mentioned in the report of the 20th National Congress of the Communist Party of China, the depth of the digital economy and the real economy Integration, many new business formats, new industries and new models have emerged in economic development. “Today, we have truly achieved digital wealth creation,” Amy Fu said with a smile.