Under the special guidance of the Chinese Internet Audiovisual Department of the State Administration of Radio, Film and Television, with special support from the Malanshan Video Cultural and Creative Park, under the guidance of the Propaganda Department of the Hunan Provincial Party Committee, the Internet Information Office of the Hunan Provincial Party Committee, the Spiritual Civilization Office of Hunan Province, and the Hunan Provincial Radio and Television Bureau, the micro-blog created by Mango TV The 42nd episode of the documentary “These Ten Years” will be broadcast on October 14. This issue will use the perspective of Internet marketing master Amy Fu to show the prosperity and development of my country’s Internet economy in the past ten years through her story.
Yiwu boss becomes “Internet marketer”
Yiwu International Business & Trade City has an operating area of more than 6.4 million square meters and 75,000 business locations. It brings together 2.1 million kinds of commodities in 26 categories and exports to more than 230 countries and regions around the world.
Amy Fu is an ordinary business owner in Yiwu International Trade City. She first started doing traditional e-commerce business. She posts product photos in Moments every day, and then shoots short videos to introduce her products and experience on various social networking sites. The website has accumulated a relatively rich number of customers in the early stage.
In 2021, Amy Fu became one of the first students to obtain the Internet Marketer Certificate. Now, she has become a leading “popular person” in Yiwu’s local live broadcast circle. She can skillfully switch between Chinese and English during live broadcasts, attracting many overseas “Fans” sell pairs of socks “Made in Yiwu” to all over the world, opening up wider sales through online live broadcasts
Internet marketers in the new era
In the past ten years, China’s Internet economy has prospered and developed, and online marketing has emerged. While expanding consumer demand, it has also promoted product sales. The team of Internet marketing practitioners, mainly live broadcast salesmen, has also grown rapidly. As an emerging profession, Internet marketers play an important role in expanding consumer demand and developing sales channels for corporate products while also bringing price concessions to consumers and meeting people’s needs.
The promulgation of the “National Professional Skills Standards for Internet Marketers” will promote the establishment of a team of Internet marketers with standardized practices, excellent quality, and stronger professionalism to continuously meet the needs of the people for a better life.